Qual desafio do
agro você quer


Accelerate ideas.
Foster digital solutions for the field.

This exact moment, thousands of farmers are facing a problem that YOUR idea can help solve.

This is why BASF is calling on brilliant minds just like yours to become part of AgroStart, our platform for the cocreation of agricultural-digital solutions for challenges inside and outside the field.


I’m a startup in the initial stage

Develop with acceleration methodologies and mentorship.


I’m a mature startup

Have access to our market and cocreate business models with BASF.


I'm from BASF or someone engaged in agriculture with an idea

Learn how to propel your projects using agile methodologies.


I’m a company and I want to co-create agricultural solutions

Join forces to leverage digital innovation in the industry.

AgroStart na mídia

Frequently asked questions

Know everything the AgroStart platform can offer you.

What is the start date and duration of AgroStart?

You may register your startup at any given moment through the AgroStart website. The program may last from four to ten months, depending on the startup stage.


Where does startup acceleration occur?

The acceleration occurs in person at ACE headquarters, a coworking space in the heart of Avenida Paulista, with all the necessary infrastructure for your startup. We recommend that all members participate for the first month at least. The presence of at least one partner throughout the acceleration period is mandatory.


My company is not from Brazil. Can I register

Yes. We accept national and international startups.


Are the travel and accommodation costs covered by AgroStart?

No. However, the most mature startups may receive an investment of up to 150 Thousand Brazilian Reais and a portion of this amount can be used for that purpose.


How is the investment performed in the selected startups?

The investment depends upon the stage of the startup. If you were in the maturation stage, the investment may reach up to 150 Thousand Brazilian Reais for 10 to 15% of your company. The investment is made in installments during the six months of acceleration, always linked to the success of the company and compliance with KPIs – Key Performance Indicators. If the startup is in the seeding stage, there is a chance of an advance investment to cover some of the startup's expenses for a set period of time.


Who will be my partner?

BASF and ACE will have the option of becoming partners of your startup. The investment instrument used is the mutual convertible into shares.


What does mutual convertible into shares mean?

The contract for mutual convertible into shares or quotas is widely used among startups. The contract defines that the investor may convert its initial financial contribution into shares in the future, getting back the mutual value of that investment if that is the investor’s decision. Learn more at: http://goace.vc/o-que-e-mutuo-conversivel/


What will be my interaction with BASF during the program?

BASF will accompany the process from the selection of startups to the end of the acceleration period. Furthermore, its executions will be mentors and will be in touch with you.


Do I have to customize my startup in accordance to the BASF strategy?

No. If your startup is selected, the objective of the program is to combine knowledge and use BASF resources to propel your product in the market, without modifying your initial idea.


As partners, do ACE and BASF keep a portion of my revenue?

No. The objective is to transform your startup into a scalable business, therefore, keeping a portion of your revenue would be harmful, specially during this initial stage.


How do I guarantee that my project will not be copied, if I am not selected?

The global financial market has as practice not signing a confidentiality agreement with startups. We review hundreds of registrations and it is not possible to sign a confidentiality agreement.


Do you still
have doubts?

Contact us.